![]() ![]() Spartan is the latest addition to Rakuten’s growing roster of global sports and entertainment partnerships. ![]() The “Spartan Powered by Rakuten” brand logo will appear throughout the event site, including the athlete podiums, obstacles, and in the race festival. In addition to the race, Rakuten will power the race-day live stream on Facebook WATCH as well as the post-event cable broadcast. The partnership officially begins Septemat the “2018 Spartan World Championship Powered by Rakuten,” the pinnacle event of the obstacle racing season which draws more than 20,000 athletes and spectators from more than 50 countries to North Lake Tahoe, Calif. The finisher shirts, worn by more than one million annual Spartan participants at competitions around the world, will now feature the Rakuten logo. The brand will become the official kit sponsor for the Spartan Pro Team. Rakuten branding will be integrated throughout Spartan’s global ecosystem of events, digital advertising, content and merchandise. “Spartan is an innovator in obstacle and endurance racing and we’re going to work together, leveraging Rakuten technology and services and Spartan’s fervent community, to bring joy to sports fans everywhere.” founder and CEO Hiroshi “Mickey” Mikitani. “I am excited to have Rakuten partner with Spartan, an organization with a passionate following and one that, like Rakuten, strives to motivate and empower its members and community,” said Rakuten, Inc. The multi-year partnership was announced today at Rakuten’s inaugural “Rakuten Optimism” event in San Francisco. have entered a global partnership designating Rakuten as the exclusive Global Innovation Partner and “Powered by” partner of the world’s largest obstacle race and endurance brand. ![]()
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